Alcoholic beverages, wine and distilled spirits merchant wholesalers · Wisconsin

General Beverage Sales Co.

Madison, WI · ~162 workers · 5 years of OSHA Injury Tracking Application data.

F
Failing Safety Record
6.0
Avg TCR
2.2
Industry avg
0
Fatalities
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The verdict

General Beverage Sales Co. runs at 273% of its industry's injury rate - far more dangerous than the typical Alcoholic beverages, wine and distilled spirits merchant wholesalers workplace, earning a grade F.

General Beverage Sales Co.: 6.0 TCR = 273% of Alcoholic beverages, wine and distilled spirits merchant wholesalers BLS 2.2 · 5y Form 300A (see methodology below)

General Beverage Sales Co. safety composite

General Beverage Sales Co. scores strongest on dart rate (safer than 80% of same-industry peers) and weakest on total case rate (tcr) (safer than 32%), blended into one 0-100 breakdown against same-industry peers. A missing measure drops out and redistributes its weight rather than deflating the score. This is a per-dimension breakdown, distinct from the single letter grade above it (which weights TCR alone against the BLS industry benchmark).

D

53/100

Percentile-weighted across 3 of 3 measures

Total Case Rate (TCR)
F 6.01 per 100 workers

Safer than 32% of industry peers

DART rate
B 0.63 per 100 workers

Safer than 80% of industry peers

Fatalities
D 0

Safer than 50% of industry peers

Benchmarked live against every credibly-rated employer in the same NAICS industry code in the current OSHA extract (a segment must have at least 8 rated peers to benchmark). Not a legal or compliance determination; PlainSafetyScore's own weighting (TCR 40%, DART 35%, fatalities 25%).

TCR Δ

−5.8

2016→2020

General Beverage Sales Co. injury rate improved

General Beverage Sales Co.'s TCR fell 5.8 from 7.7 in 2016 to 1.9 in 2020. Peak filing year was 2018 at 9.9 TCR. In 2020, DART was 0.1× this establishment's average TCR (severity share of cases).

2016=7.7 · 2017=3.7 · 2018=9.9 · 2019=6.9 · 2020=1.9

OSHA ITA Form 300A scorecard

Establishment book 424820 · Madison, WI ABOVE-IND · MID

Grade F · TCR 6.0 · 273% of ind

  • DART 0.6 DART
  • RANK #17/27
  • PHOTO RI
  • BOOK 5y book
  • INJ 47 inj
  • SIZE ~162 FTE

Nearest TCR peer: RI (0.0 TCR gap)

Read with this employer → · Industry book → · Wisconsin employers → · Look up another →

General Beverage Sales Co. in the TCR neighbourhood

Average Total Case Rate among this establishment and nearest same-industry peers

TCR

What this shows General Beverage Sales Co. averages 6.0 TCR (273% of the Alcoholic beverages, wine and distilled spirits merchant wholesalers BLS benchmark).

Source U.S. Department of Labor, OSHA Injury Tracking Application (Form 300A) As of 2026-08-25

General Beverage Sales Co. TCR series: 2016=7.7 · 2017=3.7 · 2018=9.9 · 2019=6.9 · 2020=1.9 · BLS 2.2

Where General Beverage Sales Co. falls in its industry

735 Alcoholic beverages, wine and establishments

Safer than 32% of graded establishments in this industry, whose median TCR is 4.5.

More dangerous than peersSafer than peers

Narrower to Wisconsin alone (the establishments it most directly competes with for workers and contracts): ranked #17 safest of 27 Alcoholic beverages, wine and employers in Wisconsin.

General Beverage Sales Co. (162 employees, TCR 6.0) among 29 same-industry peers, split at the industry median of 109 employees and a TCR of 4.5 2×2 strategic matrix plotting 30 entities by Average employees (X) and Total Case Rate (Y), with a crosshair dividing the plot into four quadrants. Larger & higher-riskSmaller & higher-riskLarger & saferSmaller & safer than peers 0200400600 05101520 Average employees Total Case Rate General Beverage Sales Co.
General Beverage Sales Co. (162 employees, TCR 6.0) among 29 same-industry peers, split at the industry median of 109 employees and a TCR of 4.5

General Beverage Sales Co. has more employees than the Alcoholic beverages, wine and distilled median and a higher injury rate than the industry's median TCR of 4.5. Workforce size and injury rate do not always move together within the same industry -- some of its smaller peers run higher rates than its larger ones, and vice versa.

Year-by-Year Safety Data

Year TCR DART Injuries Illnesses Fatalities
2020 1.9 0.6 3 0 0
2019 6.9 3.8 11 0 0
2018 9.9 8.6 15 0 0
2017 3.7 3.1 6 0 0
2016 7.7 7.0 12 0 0

OSHA ITA peer cross-reference

Establishment peer ledger

424820 · WI · Madison

735 Alcoholic beverages, wine and distilled spirits merchant wholesalers employers nationwide with a credible TCR · 12,834 rated employers in Wisconsin with headcount on file · 577 employers in Madison, WI · 4 cross-state NAT-TCR peers · 4 cross-state NAT-SIZE peers. Closest matches by relationship code are listed below.

Rel Establishment Metric
NAICS-TCR RI 6.0 TCR
NAICS-TCR Breakthru Beverage Florida - Tampa 6.0 TCR
NAICS-TCR WI 6.0 TCR
NAICS-TCR Saratoga Eagle Sales and Service 6.0 TCR
STATE-SIZE Aeon Inc. 162 FTE
STATE-SIZE Northern Concrete Construction LLC 162 FTE
STATE-SIZE Great Lakes Veneer, Inc. (formerly known as Marion Plywood Corporation) 162 FTE
STATE-SIZE Hentzen Coatings - Mill Road 162 FTE
CITY-NEAR St. Mary's Hospital - Madison 2,401 FTE
CITY-NEAR Meriter Hospital 2,249 FTE
CITY-NEAR EatStreet 1,659 FTE
CITY-NEAR TDS - Junction Road (All Employees) 1,302 FTE
NAT-TCR Shaker 6.0 TCR
NAT-TCR Coleman Portage Residential 6.0 TCR
NAT-TCR GSU:GS400 - GS400-GSU - Fremont, CA 6.0 TCR
NAT-TCR Orlando Biotest Plasma Center 6.0 TCR
NAT-SIZE Abt Huntington 162 FTE
NAT-SIZE Springtree Health and Rehabiliation Center 162 FTE
NAT-SIZE Fenton Equipment-01 162 FTE
NAT-SIZE Harts Habor Health Care Center 162 FTE

Rel codes: NAICS-TCR · STATE-SIZE · CITY-NEAR · NAT-TCR/NAT-SIZE cross-state. Read with this employer →

Data Source: OSHA Injury Tracking Application (ITA), mandatory establishment-level injury/illness reports. Grades compare employer Total Case Rate (TCR) to BLS IIF industry benchmarks. Data covers years reported by this establishment: 2020, 2019, 2018, 2017, 2016. This is publicly available government data - not a legal determination of workplace conditions.
Data sourced from official public datasets. See our methodology for details.