Alcoholic beverages, wine and distilled spirits merchant wholesalers · Wisconsin

General Beverage Sales Milwaukee

New Berlin, WI · ~141 workers · 2 years of OSHA Injury Tracking Application data.

F
Failing Safety Record
13.3
Avg TCR
2.2
Industry avg
0
Fatalities
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The verdict

General Beverage Sales Milwaukee runs at 602% of its industry's injury rate - far more dangerous than the typical Alcoholic beverages, wine and distilled spirits merchant wholesalers workplace, earning a grade F.

General Beverage Sales Milwaukee: 13.3 TCR = 602% of Alcoholic beverages, wine and distilled spirits merchant wholesalers BLS 2.2 · 2y Form 300A (see methodology below)

General Beverage Sales Milwaukee safety composite

General Beverage Sales Milwaukee scores strongest on fatalities (safer than 50% of same-industry peers) and weakest on total case rate (tcr) (safer than 5%), blended into one 0-100 breakdown against same-industry peers. A missing measure drops out and redistributes its weight rather than deflating the score. This is a per-dimension breakdown, distinct from the single letter grade above it (which weights TCR alone against the BLS industry benchmark).

F

16/100

Percentile-weighted across 3 of 3 measures

Total Case Rate (TCR)
F 13.25 per 100 workers

Safer than 5% of industry peers

DART rate
F 11.26 per 100 workers

Safer than 5% of industry peers

Fatalities
D 0

Safer than 50% of industry peers

Benchmarked live against every credibly-rated employer in the same NAICS industry code in the current OSHA extract (a segment must have at least 8 rated peers to benchmark). Not a legal or compliance determination; PlainSafetyScore's own weighting (TCR 40%, DART 35%, fatalities 25%).

Rising injury rate

General Beverage Sales Milwaukee: 9.6 → 16.9 TCR

Peak year 2017 @ 16.9 TCR · DART/TCR 0.85× in 2017

General Beverage Sales Milwaukee's TCR rose 7.3 from 9.6 in 2016 to 16.9 in 2017. In 2017, DART was 0.85× this establishment's average TCR (severity share of cases).

OSHA ITA Form 300A scorecard

Establishment book 424820 · New Berlin, WI ABOVE-IND · MID

Grade F · TCR 13.3 · 602% of ind

  • DART 11.3 DART
  • RANK #26/27
  • PHOTO 4818-48180044-16005 …
  • BOOK 2y book
  • INJ 36 inj
  • SIZE ~141 FTE

Nearest TCR peer: 4818-48180044-16005 E EUCLID AVE-WC (0.1 TCR gap)

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General Beverage Sales Milwaukee in the TCR neighbourhood

Average Total Case Rate among this establishment and nearest same-industry peers

TCR

What this shows General Beverage Sales Milwaukee averages 13.3 TCR (602% of the Alcoholic beverages, wine and distilled spirits merchant wholesalers BLS benchmark).

Source U.S. Department of Labor, OSHA Injury Tracking Application (Form 300A) As of 2026-08-25

General Beverage Sales Milwaukee TCR series: 2016=9.6 · 2017=16.9 · BLS 2.2

Where General Beverage Sales Milwaukee falls in its industry

735 Alcoholic beverages, wine and establishments

Safer than 5% of graded establishments in this industry, whose median TCR is 4.5.

More dangerous than peersSafer than peers

Narrower to Wisconsin alone (the establishments it most directly competes with for workers and contracts): ranked #26 safest of 27 Alcoholic beverages, wine and employers in Wisconsin.

General Beverage Sales Milwaukee (141 employees, TCR 13.3) among 29 same-industry peers, split at the industry median of 109 employees and a TCR of 4.5 2×2 strategic matrix plotting 30 entities by Average employees (X) and Total Case Rate (Y), with a crosshair dividing the plot into four quadrants. Larger & higher-riskSmaller & higher-riskLarger & saferSmaller & safer than peers 0200400600 05101520 Average employees Total Case Rate General Beverage Sales Milwaukee
General Beverage Sales Milwaukee (141 employees, TCR 13.3) among 29 same-industry peers, split at the industry median of 109 employees and a TCR of 4.5

General Beverage Sales Milwaukee has more employees than the Alcoholic beverages, wine and distilled median and a higher injury rate than the industry's median TCR of 4.5. Workforce size and injury rate do not always move together within the same industry -- some of its smaller peers run higher rates than its larger ones, and vice versa.

Year-by-Year Safety Data

Year TCR DART Injuries Illnesses Fatalities
2017 16.9 11.3 24 0 0
2016 9.6 7.5 12 2 0

OSHA ITA peer cross-reference

Establishment peer ledger

424820 · WI · New Berlin

735 Alcoholic beverages, wine and distilled spirits merchant wholesalers employers nationwide with a credible TCR · 12,834 rated employers in Wisconsin with headcount on file · 183 employers in New Berlin, WI · 4 cross-state NAT-TCR peers · 4 cross-state NAT-SIZE peers. Closest matches by relationship code are listed below.

Rel Establishment Metric
NAICS-TCR 4818-48180044-16005 E EUCLID AVE-WC 13.2 TCR
NAICS-TCR General Beer-Northwest, Inc.-General Beer Northwoods 13.1 TCR
NAICS-TCR SPECS 155W 13.0 TCR
NAICS-TCR Warehouse Distribution Reparada 13.6 TCR
STATE-SIZE Imperia Foods - Fall Creek 141 FTE
STATE-SIZE Nestle Nutrition 141 FTE
STATE-SIZE Sanimax USA LLC 141 FTE
STATE-SIZE Horseshoe Beverage Company 141 FTE
CITY-NEAR Pieper Electric, Inc. 1,154 FTE
CITY-NEAR 5531 502 FTE
CITY-NEAR Milwaukee Office 425 FTE
CITY-NEAR KS Energy Services (New Berlin) 411 FTE
NAT-TCR 0502 - Tyler, Tx 13.3 TCR
NAT-TCR Global Specialty Fulfillment : AVP3 13.3 TCR
NAT-TCR Ross store 21 13.3 TCR
NAT-TCR Spee-Dee Delivery Service, Inc. - Des Moines 13.3 TCR
NAT-SIZE Topeka Baked Plant 141 FTE
NAT-SIZE Giant Food Stores 6514 141 FTE
NAT-SIZE Sachs Electric Company @ SLN Facilities 141 FTE
NAT-SIZE BedMart 141 FTE

Rel codes: NAICS-TCR · STATE-SIZE · CITY-NEAR · NAT-TCR/NAT-SIZE cross-state. Read with this employer →

Data Source: OSHA Injury Tracking Application (ITA), mandatory establishment-level injury/illness reports. Grades compare employer Total Case Rate (TCR) to BLS IIF industry benchmarks. Data covers years reported by this establishment: 2017, 2016. This is publicly available government data - not a legal determination of workplace conditions.
Data sourced from official public datasets. See our methodology for details.