Electrical signs manufacturing · South Dakota

Persona Madison

Name: Persona Madison Workplace Safety Data
Creator: PlainSafetyScore
License: https://creativecommons.org/publicdomain/zero/1.0/

Madison, SD · ~108 workers · 7 years of OSHA Injury Tracking Application data.

Compiled by PlainSafetyScore · August 25, 2026

D
Poor Safety Record: 5.7
Avg TCR: 3.3
Industry avg: 0
Fatalities

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The verdict

Persona Madison runs at 174% of its industry's injury rate - more dangerous than the typical Electrical signs manufacturing workplace, earning a grade D.

Persona Madison: 5.7 TCR = 174% of Electrical signs manufacturing BLS 3.3 · 7y Form 300A (see methodology below)

Persona Madison safety composite

Persona Madison scores strongest on fatalities (safer than 50% of same-industry peers) and weakest on dart rate (safer than 13%), blended into one 0-100 breakdown against same-industry peers. A missing measure drops out and redistributes its weight rather than deflating the score. This is a per-dimension breakdown, distinct from the single letter grade above it (which weights TCR alone against the BLS industry benchmark).

28/100

Percentile-weighted across 3 of 3 measures

Total Case Rate (TCR): F 5.74 per 100 workers

Safer than 27% of industry peers
DART rate: F 4.83 per 100 workers

Safer than 13% of industry peers
Fatalities: D 0

Safer than 50% of industry peers

Benchmarked live against every credibly-rated employer in the same NAICS industry code in the current OSHA extract (a segment must have at least 8 rated peers to benchmark). Not a legal or compliance determination; PlainSafetyScore's own weighting (TCR 40%, DART 35%, fatalities 25%).

Rising injury rate

Persona Madison: 6.5 → 10.6 TCR

Peak year 2023 @ 10.6 TCR · DART/TCR 0.84× in 2023

Persona Madison's TCR rose 4.2 from 6.5 in 2017 to 10.6 in 2023. In 2023, DART was 0.84× this establishment's average TCR (severity share of cases).

OSHA ITA Form 300A scorecard

Establishment book 339950 · Madison, SD ABOVE-IND · MID

Grade D · TCR 5.7 · 174% of ind

DART 4.8 DART
RANK #5/7
PHOTO Sunshine Electronic …
BOOK 7y book
INJ 41 inj
SIZE ~108 FTE

Nearest TCR peer: Sunshine Electronic Display Corp. (0.0 TCR gap)

Read with this employer → · Industry book → · South Dakota employers → · Look up another →

Braeside 795 &

5.8
This site

5.7
Sunshine Elect

5.7
Steel Art Comp

5.7
Skyline Produc

5.7

What this shows Persona Madison averages 5.7 TCR (174% of the Electrical signs manufacturing BLS benchmark).

Persona Madison TCR series: 2017=6.5 · 2018=5.8 · 2019=2.8 · 2020=5.2 · 2021=4.2 · 2022=5.1 · 2023=10.6 · BLS 3.3

Where Persona Madison falls in its industry

405 Electrical signs manufacturing establishments

Safer than 27% of graded establishments in this industry, whose median TCR is 3.5.

Grade D

More dangerous than peersSafer than peers

Narrower to South Dakota alone (the establishments it most directly competes with for workers and contracts): ranked #5 safest of 7 Electrical signs manufacturing employers in South Dakota.

Persona Madison (108 employees, TCR 5.7) among 29 same-industry peers, split at the industry median of 53 employees and a TCR of 3.5

Persona Madison has more employees than the Electrical signs manufacturing median and a higher injury rate than the industry's median TCR of 3.5. Workforce size and injury rate do not always move together within the same industry -- some of its smaller peers run higher rates than its larger ones, and vice versa.

Year-by-Year Safety Data

Year	TCR	DART	Injuries
2023	10.6	4.8	11
2022	5.1	2.0	5
2021	4.2	2.1	4
2020	5.2	2.6	4
2019	2.8	1.9	3
2018	5.8	3.9	6
2017	6.5	3.2	8

OSHA ITA peer cross-reference

Establishment peer ledger

339950 · SD · Madison

405 Electrical signs manufacturing employers nationwide with a credible TCR · 1,778 rated employers in South Dakota with headcount on file · 26 employers in Madison, SD · 4 cross-state NAT-TCR peers · 4 cross-state NAT-SIZE peers. Closest matches by relationship code are listed below.

Rel	Establishment	Place	Metric
NAICS-TCR	Sunshine Electronic Display Corp.	ST. JOSEPH, MO	5.7 TCR
NAICS-TCR	Braeside 795 & 945	ANTIOCH, IL	5.8 TCR
NAICS-TCR	Steel Art Company	NORWOOD, MA	5.7 TCR
NAICS-TCR	Skyline Products, Inc.	COLORADO SPRINGS, CO	5.7 TCR
STATE-SIZE	Nelnet-Aberdeen	ABERDEEN	108 FTE
STATE-SIZE	SD,Canton-Medical Center-General Medical And Surgical Hospitals	CANTON	108 FTE
STATE-SIZE	Regional Health Lead-Deadwood Hospital	DEADWOOD	108 FTE
STATE-SIZE	Rushmore Forest Products, Inc	HILL CITY	109 FTE
CITY-NEAR	Manitou Equipment America LLC - Madison	Madison	274 FTE
CITY-NEAR	Madison Community Hospital d/b/a/ Madison Regional Health System	Madison	261 FTE
CITY-NEAR	Madison Community Hospital d/b/a Madison Regional Health System	Madison	256 FTE
CITY-NEAR	Manitou Group Madison SD	Madison	247 FTE
NAT-TCR	Bell Nursery - Store Employees	Elkridge, MD	5.7 TCR
NAT-TCR	North America : Ligonier	Ligonier, IN	5.7 TCR
NAT-TCR	Caraustar Toledo Tube Plant	Oregon, OH	5.7 TCR
NAT-TCR	Pittsboro	Moncure, NC	5.7 TCR
NAT-SIZE	Smith & Wesson Houlton, ME Site A	Houlton, ME	108 FTE
NAT-SIZE	The Anderson Healthcare LTD dba The Anderson	Cincinnati, OH	108 FTE
NAT-SIZE	Hilton Garden Inn Denver at Union Station	Denver, CO	108 FTE
NAT-SIZE	S03735 - Hampton Roads / Chesapeake	Chesapeake, VA	108 FTE

Rel codes: NAICS-TCR · STATE-SIZE · CITY-NEAR · NAT-TCR/NAT-SIZE cross-state. Read with this employer →

Data Source: OSHA Injury Tracking Application (ITA), mandatory establishment-level injury/illness reports. Grades compare employer Total Case Rate (TCR) to BLS IIF industry benchmarks. Data covers years reported by this establishment: 2023, 2022, 2021, 2020, 2019, 2018, 2017. This is publicly available government data - not a legal determination of workplace conditions.

Read our methodology - how this data is sourced, computed, and verified.

Data sourced from official public datasets. See our methodology for details.