Advertising material preparation services for mailing or other direct distribution · Wisconsin

Valassis Direct Mail, Inc.

Milwaukee, WI · ~74 workers · 5 years of OSHA Injury Tracking Application data.

D
Poor Safety Record
0.7
Avg TCR
0.5
Industry avg
0
Fatalities
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The verdict

Valassis Direct Mail, Inc. runs at 144% of its industry's injury rate - more dangerous than the typical Advertising material preparation services for mailing or other direct distribution workplace, earning a grade D.

Valassis Direct Mail, Inc.: 0.7 TCR = 144% of Advertising material preparation services for mailing or other direct distribution BLS 0.5 · 5y Form 300A (see methodology below)

Valassis Direct Mail, Inc. safety composite

Valassis Direct Mail, Inc. scores strongest on total case rate (tcr) (safer than 94% of same-industry peers) and weakest on fatalities (safer than 50%), blended into one 0-100 breakdown against same-industry peers. A missing measure drops out and redistributes its weight rather than deflating the score. This is a per-dimension breakdown, distinct from the single letter grade above it (which weights TCR alone against the BLS industry benchmark).

B

80/100

Percentile-weighted across 3 of 3 measures

Total Case Rate (TCR)
A 0.72 per 100 workers

Safer than 94% of industry peers

DART rate
B 0 per 100 workers

Safer than 84% of industry peers

Fatalities
D 0

Safer than 50% of industry peers

Benchmarked live against every credibly-rated employer in the same NAICS industry code in the current OSHA extract (a segment must have at least 8 rated peers to benchmark). Not a legal or compliance determination; PlainSafetyScore's own weighting (TCR 40%, DART 35%, fatalities 25%).

Rising injury rate

Valassis Direct Mail, Inc.: 0.0 → 1.6 TCR

Peak year 2018 @ 2.1 TCR · DART/TCR 0× in 2021

Valassis Direct Mail, Inc.'s TCR rose 1.6 from 0.0 in 2017 to 1.6 in 2021. Peak filing year was 2018 at 2.1 TCR. In 2021, DART was 0× this establishment's average TCR (severity share of cases).

OSHA ITA Form 300A scorecard

Establishment book 541860 · Milwaukee, WI ABOVE-IND · SMALL

Grade D · TCR 0.7 · 144% of ind

  • DART 0.0 DART
  • RANK #1/6
  • PHOTO Barton Cotton Holdin…
  • BOOK 5y book
  • INJ 3 inj
  • SIZE ~74 FTE

Nearest TCR peer: Barton Cotton Holdings, LLC (0.0 TCR gap)

Read with this employer → · Industry book → · Wisconsin employers → · Look up another →

Valassis Direct Mail, Inc. in the TCR neighbourhood

Average Total Case Rate among this establishment and nearest same-industry peers

TCR

What this shows Valassis Direct Mail, Inc. averages 0.7 TCR (144% of the Advertising material preparation services for mailing or other direct distribution BLS benchmark).

Source U.S. Department of Labor, OSHA Injury Tracking Application (Form 300A) As of 2026-08-25

Valassis Direct Mail, Inc. TCR series: 2017=0 · 2018=2.1 · 2019=0 · 2020=0 · 2021=1.6 · BLS 0.5

Where Valassis Direct Mail, Inc. falls in its industry

64 Advertising material preparati establishments

Safer than 94% of graded establishments in this industry, whose median TCR is 3.6.

More dangerous than peersSafer than peers

Narrower to Wisconsin alone (the establishments it most directly competes with for workers and contracts): ranked #1 safest of 6 Advertising material preparati employers in Wisconsin.

Valassis Direct Mail, Inc. (74 employees, TCR 0.7) among 29 same-industry peers, split at the industry median of 107 employees and a TCR of 3.6 2×2 strategic matrix plotting 30 entities by Average employees (X) and Total Case Rate (Y), with a crosshair dividing the plot into four quadrants. Larger & higher-riskSmaller & higher-riskLarger & saferSmaller & safer than peers 0200400600800 0246810 Average employees Total Case Rate Valassis Direct Mail, Inc.
Valassis Direct Mail, Inc. (74 employees, TCR 0.7) among 29 same-industry peers, split at the industry median of 107 employees and a TCR of 3.6

Valassis Direct Mail, Inc. has fewer employees than the Advertising material preparation service median and a lower injury rate than the industry's median TCR of 3.6. Workforce size and injury rate do not always move together within the same industry -- some of its smaller peers run higher rates than its larger ones, and vice versa.

Year-by-Year Safety Data

Year TCR DART Injuries Illnesses Fatalities
2021 1.6 0.0 1 0 0
2020 0.0 0.0 0 0 0
2019 0.0 0.0 0 0 0
2018 2.1 1.0 2 0 0
2017 0.0 0.0 0 0 0

OSHA ITA peer cross-reference

Establishment peer ledger

541860 · WI · Milwaukee

64 Advertising material preparation services for mailing or other direct distribution employers nationwide with a credible TCR · 12,834 rated employers in Wisconsin with headcount on file · 980 employers in Milwaukee, WI · 4 cross-state NAT-TCR peers · 4 cross-state NAT-SIZE peers. Closest matches by relationship code are listed below.

Rel Establishment Metric
NAICS-TCR Barton Cotton Holdings, LLC 0.7 TCR
NAICS-TCR Salem One -Kernersville 0.7 TCR
NAICS-TCR Valassis Pittsburgh 0.8 TCR
NAICS-TCR Apollo Mailing Group, LLC 0.6 TCR
STATE-SIZE Fun Company 74 FTE
STATE-SIZE Summerset Marine Construction 74 FTE
STATE-SIZE Klein-Dickert Milwaukee, Inc. 74 FTE
STATE-SIZE Black-Haak Heating, Inc. 74 FTE
CITY-NEAR Aurora St. Luke's Medical Center 7,587 FTE
CITY-NEAR FROEDTERT HOSPITAL 7,328 FTE
CITY-NEAR Milwaukee Hospital 3,398 FTE
CITY-NEAR Childrens Hospital - Milw Campus 2,851 FTE
NAT-TCR L&K Electric 0.7 TCR
NAT-TCR NurseCore of Arlington 0.7 TCR
NAT-TCR S05969 - WM of TX OK Area Office 0.7 TCR
NAT-TCR Meridian Second Floor 0.7 TCR
NAT-SIZE WLC 74 FTE
NAT-SIZE Callahan Mechanical 74 FTE
NAT-SIZE Refa Steel Erectors 74 FTE
NAT-SIZE Washington Equipment Manufacturing Company, Inc. dna WEMCO 74 FTE

Rel codes: NAICS-TCR · STATE-SIZE · CITY-NEAR · NAT-TCR/NAT-SIZE cross-state. Read with this employer →

Data Source: OSHA Injury Tracking Application (ITA), mandatory establishment-level injury/illness reports. Grades compare employer Total Case Rate (TCR) to BLS IIF industry benchmarks. Data covers years reported by this establishment: 2021, 2020, 2019, 2018, 2017. This is publicly available government data - not a legal determination of workplace conditions.
Data sourced from official public datasets. See our methodology for details.