New car dealers · Wisconsin

Zimbrick East Side

Madison, WI · ~128 workers · 8 years of OSHA Injury Tracking Application data.

D
Poor Safety Record
4.3
Avg TCR
3.4
Industry avg
0
Fatalities
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The verdict

Zimbrick East Side runs at 125% of its industry's injury rate - more dangerous than the typical New car dealers workplace, earning a grade D.

Zimbrick East Side: 4.3 TCR = 125% of New car dealers BLS 3.4 · 8y Form 300A (see methodology below)

Zimbrick East Side safety composite

Zimbrick East Side scores strongest on fatalities (safer than 50% of same-industry peers) and weakest on dart rate (safer than 18%), blended into one 0-100 breakdown against same-industry peers. A missing measure drops out and redistributes its weight rather than deflating the score. This is a per-dimension breakdown, distinct from the single letter grade above it (which weights TCR alone against the BLS industry benchmark).

F

33/100

Percentile-weighted across 3 of 3 measures

Total Case Rate (TCR)
D 4.26 per 100 workers

Safer than 35% of industry peers

DART rate
F 3.54 per 100 workers

Safer than 18% of industry peers

Fatalities
D 0

Safer than 50% of industry peers

Benchmarked live against every credibly-rated employer in the same NAICS industry code in the current OSHA extract (a segment must have at least 8 rated peers to benchmark). Not a legal or compliance determination; PlainSafetyScore's own weighting (TCR 40%, DART 35%, fatalities 25%).

Rising injury rate

Zimbrick East Side: 4.0 → 8.9 TCR

Peak year 2024 @ 8.9 TCR · DART/TCR 0.83× in 2024

Zimbrick East Side's TCR rose 4.8 from 4.0 in 2017 to 8.9 in 2024. In 2024, DART was 0.83× this establishment's average TCR (severity share of cases).

OSHA ITA Form 300A scorecard

Establishment book 441110 · Madison, WI ABOVE-IND · MID

Grade D · TCR 4.3 · 125% of ind

  • DART 3.5 DART
  • RANK #52/90
  • PHOTO Elk River Ford, Inc.
  • BOOK 8y book
  • INJ 51 inj
  • SIZE ~128 FTE

Nearest TCR peer: Elk River Ford, Inc. (0.0 TCR gap)

Read with this employer → · Industry book → · Wisconsin employers → · Look up another →

Zimbrick East Side in the TCR neighbourhood

Average Total Case Rate among this establishment and nearest same-industry peers

TCR

What this shows Zimbrick East Side averages 4.3 TCR (125% of the New car dealers BLS benchmark).

Source U.S. Department of Labor, OSHA Injury Tracking Application (Form 300A) As of 2026-08-25

Zimbrick East Side TCR series: 2017=4 · 2018=4.6 · 2019=5.2 · 2020=2.4 · 2021=1.9 · 2022=3.9 · 2023=3.2 · 2024=8.9 · BLS 3.4

Where Zimbrick East Side falls in its industry

2,847 New car dealers establishments

Safer than 35% of graded establishments in this industry, whose median TCR is 3.3.

More dangerous than peersSafer than peers

Narrower to Wisconsin alone (the establishments it most directly competes with for workers and contracts): ranked #52 safest of 90 New car dealers employers in Wisconsin.

Zimbrick East Side (128 employees, TCR 4.3) among 29 same-industry peers, split at the industry median of 69 employees and a TCR of 3.3 2×2 strategic matrix plotting 30 entities by Average employees (X) and Total Case Rate (Y), with a crosshair dividing the plot into four quadrants. Larger & higher-riskSmaller & higher-riskLarger & saferSmaller & safer than peers 0100200300400 0510152025 Average employees Total Case Rate Zimbrick East Side
Zimbrick East Side (128 employees, TCR 4.3) among 29 same-industry peers, split at the industry median of 69 employees and a TCR of 3.3

Zimbrick East Side has more employees than the New car dealers median and a higher injury rate than the industry's median TCR of 3.3. Workforce size and injury rate do not always move together within the same industry -- some of its smaller peers run higher rates than its larger ones, and vice versa.

Year-by-Year Safety Data

Year TCR DART Injuries Illnesses Fatalities
2024 8.9 3.5 10 0 0
2023 3.2 1.6 4 0 0
2022 3.9 1.3 6 0 0
2021 1.9 1.2 3 0 0
2020 2.4 0.6 4 0 0
2019 5.2 2.3 9 0 0
2018 4.6 1.7 8 0 0
2017 4.0 3.5 7 0 0

OSHA ITA peer cross-reference

Establishment peer ledger

441110 · WI · Madison

2,847 New car dealers employers nationwide with a credible TCR · 12,834 rated employers in Wisconsin with headcount on file · 577 employers in Madison, WI · 4 cross-state NAT-TCR peers · 4 cross-state NAT-SIZE peers. Closest matches by relationship code are listed below.

Rel Establishment Metric
NAICS-TCR Elk River Ford, Inc. 4.3 TCR
NAICS-TCR Lithia Reno Subaru 4.3 TCR
NAICS-TCR 2464 4.3 TCR
NAICS-TCR Jack Powell Chrysler-Dodge Inc 4.3 TCR
STATE-SIZE R. G. Huston Co., Inc. 128 FTE
STATE-SIZE Holtger Bros., Inc. 128 FTE
STATE-SIZE Construction Resources Management, Inc. 128 FTE
STATE-SIZE AW Oakes & Son, Inc. 128 FTE
CITY-NEAR St. Mary's Hospital - Madison 2,401 FTE
CITY-NEAR Meriter Hospital 2,249 FTE
CITY-NEAR EatStreet 1,659 FTE
CITY-NEAR TDS - Junction Road (All Employees) 1,302 FTE
NAT-TCR Commercial Cooling 4.3 TCR
NAT-TCR Elk River Ford, Inc. 4.3 TCR
NAT-TCR Dallas North 4.3 TCR
NAT-TCR Riverside 4.3 TCR
NAT-SIZE C041 Fort Wayne 128 FTE
NAT-SIZE Trader Joe's 0041 San Luis Obispo 128 FTE
NAT-SIZE Trader Joe's 0078 San Francisco 128 FTE
NAT-SIZE Trader Joe's 0178 Santa Rosa 128 FTE

Rel codes: NAICS-TCR · STATE-SIZE · CITY-NEAR · NAT-TCR/NAT-SIZE cross-state. Read with this employer →

Data Source: OSHA Injury Tracking Application (ITA), mandatory establishment-level injury/illness reports. Grades compare employer Total Case Rate (TCR) to BLS IIF industry benchmarks. Data covers years reported by this establishment: 2024, 2023, 2022, 2021, 2020, 2019, 2018, 2017. This is publicly available government data - not a legal determination of workplace conditions.

Read our methodology - how this data is sourced, computed, and verified.

Data sourced from official public datasets. See our methodology for details.